"We've said it before and we're going to say it again: features don't sell, benefits do.Your product might have the fastest gigahoozit, or your service might rank number one in the Totally Amazing awards, but none of that means a thing to your potential customers. Customers don't care what you have or what you've done. Like everyone else, they're only really interested in stories - most often their own. Stories sell."
Read more from Articulate here.