Shortly after the flooding from Hurricane Harvey, Hilton was busy helping folks. He used all of his available resources to help the community. While at the store, I mentioned that we should do a spot to tell customers that we were here to help. Hilton planned to implement discounts for everyone to help his customers get back to some sense of normalcy. But, he wasn't jazzed-up to do one of his famous high-energy spots. I told him that was okay, I happened to have my camera with me. No fancy lighting, just a little on-camera light, a monopod, and a shot-gun mic. He spoke from the heart, unscripted. It's a little raw and very real.