by Dolores Hernandez
We recently completed the production of a new set of television commercials for Jack's Carpet and their new agency. We filmed Jack at the DHP studios using a green screen, giving us a wide variety of choices for backgrounds. A part of the look that we wanted was a clean, upscale and uncluttered feel to the spots. Also, we used some really cool "lifestyle" scenarios to showcase the product. In the end, we finished four master spots with a variety of lengths.