by Dolores Hernandez
The look of this spot was designed to inspire a bit of mystery and adventure. Most TV commercials are bright and colorful, but for this one we decided to go a bit darker. It is a tattoo studio after all. We wanted to portray a bit of, "tough guy" bravado while maintaining an approachable and upbeat tone. Not an easy feat! But we are quite happy with the results.
"Prison Break Tattoos, This Place Will Shock You!"