Black Friday is still a sales juggernaut in the retail world. This year's campaign included many elements and lots of moving parts. It had a strong social media roll-out, web video, and an aggressive presence on both TV and cord-cutter favorites such as hulu, et al. Video is always the corner stone of any campaign, and this year was no different featuring offerings in two languages. ENGLISH: SPANISH: The campaign was built to do one thing: reach the consumer. These days the o
We got a chance to shoot some new spots for Hilton Furniture and Mattress featuring WWE Hall of Famer, Booker T. Here's one of the English versions (they do Spanish as well!) A little behind the scenes shot. We always have a lot of fun making these. #hiltonfurniture
by Dolores Hernandez A few years ago, during a late night brainstorming session at Hilton's store, Booker T, his wife Sharmel, Hilton and I sat at a table discussing future ideas. Booker T wanted to produce a TV show based on his many years in wrestling. Fast forward to 2014 and Booker T's Reality of Wrestling (ROW) is, well... a reality. The series of TV spots with Booker T and Hilton are both fun and energetic. They showcase these two charismatic personalities in a big way.